There are various start-ups which have developed a platform for Uberization of services like beauty, delivery, food, health, home services, and transportation. Uber was successful because they could satisfy customers by focusing on ‘Speed of Service’. Uber has already raised the bar of customer expectations, and the other start-ups also need to match those expectations when they are providing services in other areas.

Large enterprises are creating roadmaps towards Uberization of various services; for example, the fintech sector is adopting the Uber Model to disrupt the banking and financial sector. Lending money is going to get disrupted as the digitization of data has made it cheaper to access financial & credit data of individuals. Peer-to-peer lending is enabling borrowers to enjoy lower interest rates, and at the same time, it provides higher returns to the lender. What large financial institutions need to learn from the success of Uber model depends on having the right transformation intent that allows ‘plug and play’ of suppliers and consumers.

Klarna’s Merchant lending (founded in 2005 in Stockholm and now one of Europe’s largest banks) is a short-term business financing offering that enables merchants to quickly get the funds needed to grow their business, as well as to repay their loan with automatic repayments easily. As a Klarna’s partner, it’s simple to apply and get access to the money, without any hassle; the lengthy forms and harsh terms that are typically imposed by banks.

There is only one fixed fee that merchants agree to upfront: with no running interest, no hidden fees, and no surprises. Klarna can evaluate your business in real-time and, if you are eligible, it can grant access to funds (from £500, up to £150,000) as soon as the next business day.

Another perk is that you don’t need to worry about late repayments since the money is deducted as a fixed percentage of your daily revenue, as opposed to traditional interest-bearing loans with fixed monthly instalments. If you experience huge sales, you pay back your mortgage faster, whereas, on slower sales days, the repayments don’t kill your cash flow.

One can also further develop a game for helping people to understand more about the Uberization of services. Such games can be useful in identifying a list of services that your organization can ‘Uberify’ and prepare you for a possible ‘shift’ in the market.

Key Takeaways 
Games can be useful for identifying a list of services that can be ‘Uberized’ and thus, could be starting steps for ‘shifting’ to new opportunities in the market.