Modelling can help us in understanding the critical business challenges, as well as the challenges faced by the various players. It can also generate insights on how to solve these issues. For example, by using simulated models, you can try to experiment with virtual scenarios and play with various parameters to create predictable outcomes and thereby, eliminating the uncertainty.

Depending on the context, you can define relevant formal models and mathematical structures to enable your players to refine the models with their domain knowledge. However, while modelling, you need to remember that a playful experience should lead to the outcome that is in the intersection of viability, desirability, and feasibility from the transformation perspective. 

Executives can take advantage of such experiences to identify transformative opportunities or competitive threats and gather insights on how to address them. The playful approach can be applied to converge people, processes, and technologies. You can lay the foundation of a digital playground in your organization to start and further, continue the transformation; and eventually, create a culture of collaborative play while making your processes open and transparent for all the players.

When you create your digital playground, you can understand the problem better and solve some serious business problems too. And, you mostly get predictable results by inculcating the digital playground in your organization. For example, to solve the problem of engagement, a gamification engine can be built into the digital playground.A gamification solution accelerator can instantly create the user engagement layer on top of the existing enterprise applications. Such solutions can enable you to manage user engagements beforehand, through a proactive user’s interface. You can use points, badges, leaderboards, and customize other game mechanics, and see what works and what does not; you must experiment and thereby, modify some of the rules of the game in real-time.

Digital Playground solution accelerator can provide real-time analytics on current user behaviour and the effect of game mechanics in changing the behaviour. Digital Playground solutions come up with a couple of connectors so that the platform can connect to most of the enterprise applications. To set up the criteria for various activities and real-time notifications, you can use a rule engine for the digital playground. Business applications can take the user activities as an input for the rule engine to trigger relevant game mechanics.

Digital Playground analytics can help in learning behavioral dynamics regarding what makes people act in a certain way and what could potentially be done to get the desired behaviour. The digital playground can provide necessary insights to understand things about what motivates a user to do certain things. All experiences which are built inside the digital playground must have some element of fun. It has been proven that fun motivates people to act and increase engagement. In the next chapter, I am going to share exciting experiments Volkswagen has conducted to determine how fun motivates people towards desirable actions.

Key Takeaways
When you design a playful experience, it should always lead to an outcome that is in the intersection of viability, desirability, and feasibility.To solve the problem of engagement, companies should have an inbuilt gamification engine in the digital playground, consisting of various playful experiences. Digital playground analytics must leverage learning behavioral dynamics; regarding what makes people act in a certain way and what could potentially be done to get the desired behaviour.